Question 1

Is Sitefinity a DXP?

Accepted Answer

Progress Sitefinity is an experience platform built around a powerful content management core. Sitefinity launched as a CMS back in 2005 and has since grown to be one of the leading enterprise content and experience management platforms. Building upon the traditionally user-friendly web content management of Sitefinity, our team keeps on adding more digital experience capabilities and richer integrations with every release. With Sitefinity, you can create and deliver experiences driven by content, tailor these experiences with marketing and add value through powerful integrations, headless content management and low-code connectivity. Read more about how a CMS is different from a Digital Experience Platform.

Question 2

Which DXP is right for me?

Accepted Answer

In today’s business environment, a flexible and agile solution is vital, especially for those organizations seeking to react to rapidly changing business demands. Modern organizations seeking digital maturity require a platform that equips them to scale their digital maturity long-term. This requires a platform built for integration and ease of use. Progress Sitefinity has been praised as the right fit DXP for organizations across industries, regions and company sizes. Check out Sitefinity's DXP for yourself.

Question 3

What is a Monolithic DXP?

Accepted Answer

Contrary to Composable DXPs, Monolithic DXPs are one-stop-shop platforms that incorporate a multitude of capabilities delivered by one vendor. Often these solutions are focused on the quantity of capabilities covered rather than the breadth of each capability. With so many capabilities delivered from one vendor, these solutions are often costly, too complex and do not enable organizations to scale with agility. Monolithic DXPs decrease the ability to integrate or leverage existing IT solutions and offer limited customization to meet very specific business requirements and strategy.

Question 4

What are the key capabilities of a Composable DXP?

Accepted Answer

A composable DXP supports key capabilities of business agility, modularity, and orchestration. Together, these provide flexibility which allows businesses to adapt to changing market needs at a much faster rate. Cloud support, a decoupled presentation layer and flexible APIs are also critical to allowing businesses to match unique market requirements. Composable platforms stand in contrast to Monolithic DXPs.

The composable approach favors an integration strategy, allowing customers to choose the best options for such things as email and commerce as opposed to simply accepting the bundled offering of a monolithic platform. This orchestrated approach promotes optimal flexibility meaning such things as analytics, search and personalization might also be integrations added as needs demand.

Question 5

What is a Composable DXP?

Accepted Answer

A digital experience platform is described as composable when it applies a flexible, modular approach to integration, delivering content through multiple channels and utilizing a robust API and headless capabilities. A composable platform is purpose-built, easy to customize and connect, and easy to implement to address an organization’s unique technology and business needs. The composable model stands in contrast to the traditional monolithic architecture that favored a unified suite of products as a single, unified system.

Question 6

What shifts are happening in the Digital Experience market?

Accepted Answer

There are multiple challenges and pressures that have been introduced to organizations due to changes shaping today’s business environment.

Increased consumer expectations for personalized, multichannel, always-on experiences.
The pervasiveness of digital experience in all areas of life.

The need to augment in-person processes with online processes.
Increased dependencies on IT teams while their resources become more constrained.
Increased need for agile time to market for campaigns, content and programs.

Now more than ever, organizations are realizing they need to adapt, revamp or migrate their digital solutions to platforms that allow them to be much more streamlined in their day-to-day processes. Otherwise, they will not be able to keep up with the increasing demands.

Question 7

Should I adopt a CMS or a DXP?

Accepted Answer

Whether a CMS or a DXP is an ideal fit for your organization depends on your current business challenges, strategic goals and requirements for a digital transformation project.

Although a DXP is the usual goal for digitally mature organizations, a CMS is often a good fit for organizations that are just beginning their digital transformation journey. These platforms act as steppingstones into the digital landscape, enabling marketers to create and publish content and web pages with limited reliance on developers or IT. This offers more productivity as well as resource and time-savings for companies that need to establish their online presence quickly and effectively.

A DXP is the best fit for organizations that have achieved a level of digital maturity and who are looking to further scale and grow their business through digital channels. These platforms allow organizations to take that next step in their digital transformation roadmap – from automating cross-functional workflows, to delivering omnichannel experiences, to consolidating data silos. Progress offers this ebook with data to guide you on how to find the DXP that’s the right-fit for your organization.

Question 8

What’s the difference between Content Management System (CMS), Web Content Management (WCM) and Digital Experience Platform (DXP)?

Accepted Answer

The terms WCM, CMS and DXP are are used to describe platforms organizations use to create, manage and edit digital content. However, there are important distinctions between these terms as we use them to describe digital experience.

Firstly, WCM (Web Content Management) is actually the process, not the system or platform itself. WCM describes systems that create, manage and maintain digital content. This is typically for website presentation, although other channels may be served as well. Web Content Management systems generally include management tools and a core repository for storage of content.

A CMS (Content Management System) enables marketing teams to manage a myriad of digital content including text, audio, video, documents, and images, and then publish that content. Traditionally, this is presented through a website, but modern systems will necessarily serve multiple channels and offer some integration capabilities. With a CMS, reliance on IT is greatly reduced as marketers and business users are enabled to independently upload and manage images and documents as well as amend, modify, edit and publish information with no coding knowledge.

Advisory firm, Gartner, tells us “Content management systems comprise a set of templates, procedures and standard format software that enables marketers and their proxies (e.g., webmasters) to produce and manage text, graphics, pictures, audio and video for use in Web landing pages, blogs, document repositories, campaigns or any marketing activity requiring single or multimedia content.”

A DXP (Digital Experience Platform) allows organizations not only to manage web content but also further streamline internal processes, consolidate data, apply data-driven insights, integrate critical MarTech systems and deploy content across devices beyond web and mobile. Newer DXP solutions offer the flexibility to add components to the platform as needs arise. This partly describes the concept of composability, which is trending away from the monolithic architecture of earlier DXP solutions.

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